To ensure that you don’t run into this problem, plan and schedule your ads in advance. This means that sometimes, it takes longer than 24 hours to review an ad - especially during holidays when most brands are running Facebook ads. Per Facebook’s Business Help Centre, “most ads are reviewed within 24 hours, although in some cases it may take longer”. There are two kinds of ad review: the automated system review and a manual review done by actual members of Facebook’s support staff. Your ad is still being reviewedĪs mentioned earlier, Facebook’s team reviews every ad before it goes live to ensure that it complies with its ad policies and terms of service. If it worked, the “Update required” sub-status would no longer show. Review your catalog to see if the product you want to promote is availableĪfter making the necessary changes, toggle the ad set back to active.Get permission from the page Admin or Editor.Create a new offer and ad in a different ad set.The best way to fix this is to choose a different post or adjust permissions.ĭepending on the reason for this, you can: Shared posts can’t be promoted by anyone other than the owner of the original post. The product you’re promoting can’t be found because the product ID is missing or the product set is out of stock (or deleted).The ad might contain an expired offer/event.You may be using a post that can’t be used in an ad.You may no longer have permission to view the post.If the post associated with your ad isn’t available, here are some reasons why: The post associated with your ad is not available 10 reasons your Facebook ads are not deliveringīelow are the 10 most common reasons your Facebook ads are not delivering - and how you can fix it. Whatever the reason for this, there is always an easy fix. If a technical issue is preventing the ad from being sent out, the sub-status will be “Update required”. The “Not delivering” status can appear for many reasons. To check if your ads are delivering or not, head to Ads Manager and look at the Delivery column. This can happen to new ads or existing ads that have been active in the past. “Facebook ads are not delivering” means that active ads are not being served to the target audience you specified - and, consequently, they’re not generating any impressions. What does “Facebook ads not delivering” mean? As a Facebook ad marketer, you love seeing your ads producing real results - so it can be super frustrating when you log into Facebook Ads Manager only to see that your ads are not delivering at all.īelow are 10 common reasons why your Facebook ads are not delivering and how you can fix them immediately.
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